Amway’s Nutrilite – Natural Health with Natural Supplements

Most of us have used Amway at some point in our lives, or know someone who has.

The history of Amway goes back to 1959 when Jay Van Andel and Richard DeVos founded it and called it Amway (a short for American Way). Their innovation and industry-leading R&D Center has seen over 1,200 patents granted with 500 more patents pending.

Amway India

Amway India is a wholly owned subsidiary of Amway, based in Ada, Michigan. It is an $8.6 billion manufacturing and a direct seller of high-quality FMCG. Established in 1995, Amway India commenced commercial operations in May 1998. Since then, it has emerged as the largest Direct Selling FMCG Company.
Amway’s first state-of-the-art manufacturing facility in India, located at Nilakottai in the Dindigul district of Tamil Nadu is LEED Gold Certified.

Amway’s Association with Nutrilite

In 1949, Amway was introduced to the Nutrilite Products Corporation1 by Van Andel’s second cousin Neil Maaskant. DeVos and Van Andel signed up to become distributors for Nutrilite food supplements in August 2.
Amway bought control of Nutrilite in 1972 and full ownership in 1994.

The launch of Nutrilite Traditional Herbs

Amway recently launched 4 new products under the Nutrilite Umbrella – Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki

Ocimum tenuiflorum, an aromatic Perennial plant also known as Tulsi (Sanskrit – सुरस) is a member of the family Lamiaceae. Native of India, it is known for it’s medicinal benefits.
The phytochemical constituents of tulsi are oleanolic acid, ursolic acid, rosmarinic acid, eugenol, carvacrol, linalool, β-caryophyllene.3
Tulsi is said to support immunity, be a potent adaptogen and have an anti-oxidant effect.


Bacopa monnieri is a perennial, creeping herb native to the wetlands of southern and Eastern India, Australia, Europe, Africa, Asia, and North and South America. Bacopa is a medicinal herb used in Ayurveda, also known as “Brahmi”4, after Brahmā, the creator God of the Hindu pantheon.

Brahmi is said to support Mental Agility, Improve alertness and concentration and improve attention and improve functioning of the central nervous system.

Withania somnifera, known commonly as ashwagandha,5 is a plant in the Solanaceae family.

Ashwagandha is said to support vitality, ease the stress, calm the nervous system, boost body’s functioning and revitalize the body.


Phyllanthus emblica, also known as Indian gooseberry, or amla6 from (Sanskrit – आमलकी) is a deciduous tree of the family Phyllanthaceae. It is known for its edible fruit of the same name.

Amalaki is said to support digestion, have laxative properties, improve appetite, support colon health, soothe hyperacidity and detoxify the body system.

Priced at ₹ 649 incl. taxes, for a bottle of 60 tablets for each variant, the new range is compliant with the new Nutraceuticals Regulations.

What makes Nutrilite stand apart from the rest

Nutrilite boasts of being a purer form of Natural (Ayurvedic) supplements since they follow the PSP rule.
Certified Organic Herbs: The herbs are sourced from certified farms. Nutrilite ensures growing, harvesting and processing plants on certified partner organic farms from various parts of the country including MP, Karnataka, UP and Gujarat.
Every ingredient used in Nutrilite products must meet our certification quality standards for safety, purity, and potency ensured through strict quality control, and sustainable practices.
DNA Fingerprinted Herbs: also known as DNA typing is a novel approach that involves identification of a species by reading the genetic makeup at the molecular level by generating barcode-like patterns.
Nutrilite products are extensively researched, tested, and formulated to help people on their way to optimal health. Good Manufacturing Practices (GMPs) are followed at the manufacturing plant in Tamil Nadu for all the Nutrilite dietary nutraceuticals to ensure the safety, proper identification, and highest quality of the products. Amway’s products are formulated and manufactured within the ambit of the Nutraceutical Regulations laid out by FSSAI. This ensures that our products are not just truly premium, but are also safe.
Non-GMO Range: The herbal supplements are prepared from certified non-GMO sources to prevent any unknown health hazards and it ensures safety. The certified organic herbs are sourced from certified organic farms conforming to the standards set by the National Programme on Organic Production (NPOP), a Govt. of India’s initiative towards the development of organic agriculture, established in the year 2000.
Active Ingredient/ Constituents: The quality and efficacy of Nutrilite’s new range lies in its high concentration of beneficial active ingredient/s which are extracted right from the herbs.
For instance, one tablet of Tulsi has benefits equivalent to over 100 dried organic leaves of Tulsi.

1. A California-based direct sales company founded by Carl Rehnborg, the developer of the first multivitamin marketed in the United States.
2. Conn, Charles Paul (1977). The Possible Dream: A Candid Look At Amway. Revell. ISBN 0-8007-0857-1.
3. Sundaram, R. Shanmuga; Ramanathan, M; Rajesh, R; Satheesh, B; Saravanan, D (2012). “Lc-Ms Quantification of Rosmarinic Acid and Ursolic Acid in Theocimum Sanctumlinn. Leaf Extract (Holy Basil, Tulsi)”. Journal of Liquid Chromatography & Related Technologies. 35(5): 634. doi:10.1080/10826076.2011.606583
4. Bacopa monnieri. Germplasm Resources Information Network (GRIN). Agricultural Research Service (ARS), United States Department of Agriculture (USDA). Retrieved 2008-03-13.
5. Withania somnifera. Germplasm Resources Information Network (GRIN). Agricultural Research Service (ARS), United States Department of Agriculture (USDA). Retrieved 2011-10-29.
6. Phyllanthus emblica. Germplasm Resources Information Network (GRIN). Agricultural Research Service (ARS), United States Department of Agriculture (USDA). Retrieved 2008-03-06.


Author: Stephen Pradeep Kotian

A Gourmand and a Wine Enthusiast from Bangalore with immense love for food and wine! I'm also a Technology Geek who writes on Emerging Technology and Gadgets @

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